[NACR-588] My brother’s wife is a reader model Akari Azuma

Ah. Looked it up. To find: “Japanese women’s magazines are fun to flip through. They’re colorful, informative and energetic, which brings the readers closer to the magazine. And one of the main aspects that attracts so many young women to continue to buy these magazines is the strong presence of so-called “dokusha models.” Dokusha moderu, which literally means “reader model,” refers to an amateur fashion model who will pose for a certain fashion magazine in parallel with her day job as a university student or company employee. The term is typically abbreviated as dokumo (読モ), and while these models are referred to as amateurs, they may well be more popular than professional runway models. Japanese runway models . . . are actually much more popular abroad, where they appear on Fashion Week runways and advertisements for high-end brands. On the other hand, dokumo aren’t necessarily tall, long-legged or skinny: they’re the representatives of the readers of a specific fashion magazine, and act more like advocates for the readers and fans. As a result, readers feel much closer to the dokumo girls, and they’ll try to coordinate their style according to their favorite model. Some of the most successful dokumo are… Read more »